The Overview
For this project, my group and I worked on making the BrainPOP education app easier to navigate for children and adults alike, while also retaining a sense of nostalgia.
The Problem
As a user of the e-commerce site, I sometimes found the website to be over-cluttered and confusing to navigate. There were too many options, categories, and products on display, as well as too many advertisements or discounts.
The Solution
To make the site user friendly, I arranged the categories in simple grids, and reduced the amount of images the consumer would see when they arrive on the site. I also created an earthy color palette, allowing the user to relax as they browse through the products.My goals for the site was to make the user feel welcome and happy as they shopped.
BrainPOP Case Study
The Process
Discover
Ideating
Sketching
Design & Development
Low fidelity wireframes
The Deliverables
Finalized App Design
Outcomes + Reflections + Next Steps
I found it hard at first to navigate through the variety of designs proposed by me and the team. We all had a variety of directions we were heading and found it difficult to pinpoint. If I had the opportunity to go back in time and work on this project again, I think I would have focused harder on working with my group to figure out the style choice early on. I also felt that parts of the design needs a bit of tweaking. Otherwise this is the biggest and most in-depth project Ive worked on this semester, and I enjoyed the process greatly.
